In unexpected but not totally surprising news, Martha Stewart has announced a collaboration with streetwear brand Anti Social Social Club.
The collab includes graphic tees and hoodies that feature photos of Martha Stewart enjoying some shellfish. In one of the designs, the 80-year-old business icon is seen slurping on an oyster, while in another Stewart is holding a lobster by the tail. Both the tees and hoodies feature large ASSC branding on the reverse.
Once beloved by the masses, Anti Social Social Club has seen a decline in popularity in recent years. It was acquired by Marquee Brands back in May, which is the same licensing and brand management firm in charge of the Martha Stewart brand.
The Martha Stewart x Anti Social Social Club tees and hoodies drop this Saturday, July 30th at 11am ET on the Anti Social Social Club website. Preview the capsule below.