Following its unveiling last month, the Martine Rose x Nike Shox MR4 has now received an official release date.
The MR4 was born from an observation of England’s national men’s and women’s football teams. The men’s teams often arrive at international tournaments in bespoke tailoring, while their female counterparts tend to travel in standard issue team tracksuits. This imbalance spurred Martine Rose to imagine a new aesthetic dissolving the boundary between “getting off the plane and getting on the pitch.”
Releasing to coincide with England’s hosting of Women’s Euro 2022, the Martine Rose x Nike Shox MR4 puts the focus on women and football. Rose’s play on proportions results in a reimagined Shox R4, stretched and pulled into a brand new mule shape. The accompanying campaign features powerful women in football, including Hope Powell, Maria Romanchenko, Kat Craig, and Ruth Ruano.
“In the UK, SHOX are very closely associated with subcultures,” says Martine Ros. “The style has a real cache and resonance with youth culture. “It was really exciting to take something very familiar and culturally significant in a completely different sense.”
The Martine Rose x Nike Shox MR4 launches on July 7th on the Martine Rose website. Check out both colorways below and stay tuned to Modern Notoriety for any updates.
Martine Rose x Nike Shox MR4 “Black”
Color: Black/Metallic Silver-Comet Red
Style Code: DQ2401-100
Release Date: July 7, 2022
Price: $200 USD
Martine Rose x Nike Shox MR4 “White”
Color: Metallic Silver/Metallic Silver-White
Style Code: DQ2401-002
Release Date: July 7, 2022
Price: $200 USD
