Mattel Creations, the division of Mattel that has brought to life collaborations such as UNO x BAPE and UNO x Nike, introduces its new Collaboratory collection. For this project, the toy company enlisted four creatives from various backgrounds — Aleali May, Kristopher Kites, Evan Mock, and Blue the Great — to each design their own unique product using one of Mattel’s various toy IPs. The result is a capsule comprised of four toys that act as both collector’s items and works of art.
Surfer and actor Evan Mock highlights his North Shore, Hawaii upbringing with his Hot Wheels collaboration. The mini Toyota pickup truck is an exact replica of the truck he grew up driving in Oahu, complete with surfboard in the cargo bed. “When I look at it now, I’m reminded of home and Hawaii. It was also the truck I sold to move to California to pursue my dreams, so it means a lot to me,” says Evan Mock.
Stylist and fashion designer Aleali May first started styling with her childhood Barbie doll. For this project, Aleali May and Mattel created a Barbie “Fashion Pack” consisting of cargo pants, a bright green bodysuit, matching knee-high boots, a tee, high heels, and sunglasses. These pieces are inspired by Aleali’s most recent Jordan project, the AJ14 “Fortune.” To commemorate the collaboration, Mattel created a 1-of-1 doll version of Aleali May for private auction, outfitted in clothes from her upcoming fashion line and her first Air Jordan 1 collab.
Avante-garde designer and Chicago native Kristopher Kites is best known for his oversized custom jewelry, specifically his chains with action figure pendants, so an official collaboration with Mattel was a no-brainer. His creation is in collaboration with Masters of the Universe, though instead of focusing on fan-favorite He-Man, Kites chose to create a limited-edition Orko pendant. “Orko is underrated, and I felt there was so much exploration to be done with him,” says Kites. The pendant is made primarily from clear resin, features a lightning-like UV inner skeleton, and comes with an iridescent chain. It can be be worn as a necklace, hung on display, or attached to a base that uses light to bring the character to life.
Multidisciplinary artist Blue The Great found his signature style through spray paint, using trucks, trains, walls and more as his canvas. “Trains are always one of the best canvases because of the space and fact that it puts your art on the move,” says Blue. His take on Thomas the Tank Engine features colorful bubble letters spelling “Blue” on the side of the die-cast.
The Mattel Creations Collaboratory products launch on Friday, November 3rd on the Mattel Creations website. Check out the offerings below and click here to learn more.