Following the release of its “Can I Get Uhhh” Super Bowl commercial featuring Bubba Wallace and Kanye West, McDonald’s announces a collection of racewear created in collaboration with Michael Jordan’s 23XI Racing.
Releasing just in time for the Daytona 500, the collection includes ten uniquely curated pieces for fans to mix and match and show off their style, including a custom bomber jacket, limited edition t-shirts, basketball shorts, and tearaway snap up pants. All proceeds will benefit the 23XI Speed Institute, the racing team’s educational and professional development initiative.
“For years, racing culture has had a presence in streetwear culture. Growing up, I remember how cool it was to rock a racing jacket with all the different patches and designs, so I was more than happy to model this collection,” says 23XI driver Bubba Wallace. “My favorite piece is the bomber jacket—I love how authentic it looks and it has a unique McDonald’s feature that I know fry enthusiasts, like me, will be particularly excited about.”
The launch of the collection comes on the heels of McDonald’s announcing their partnership expansion with 23XI Racing this season through their presence with Bubba Wallace across more races, as well as the addition of Kurt Busch. The collection serves to broaden the racing fan-base and change the culture of what is typically seen in the racing world.
The McDonald’s x 23XI Racing collection will be available for purchase starting this Friday, February 18th at 11am ET on the 23XI Racing Shop. Check out the lookbook below, starring Bubba Wallace and his fiancé Amanda Carter.