PUMA has teamed up with German fashion luxury house MCM on a series of limited edition releases, a follow-up to their 2018 collaboration for the PUMA Suede’s 50th anniversary.
The MCM x PUMA partnership sits at the intersection of high-fashion and basketball, celebrating all of the raucous glamour that the sport has to offer. The first of three drops is called “Show Love” and features an MCM edition of the Slipstream Lo, classic ’80s basketball silhouette. The shoe is packed with luxe details, including cognac Visetos Monogram highlights, a long-running hallmark of the luxury house.
This release will be followed by Drop 2 “Show Up” in October, which will feature a second Slipstream Lo emblazoned with black and white details and embellished by MCM’s striking Cubic Monogram. The third drop will launch in the first half of 2023 and will include ready-to-wear apparel and a unique edition of th the PUMA TRC Blaze Court.
“The collaboration between MCM and PUMA tells a great story of the heritage of both brands, but also how important culture is for MCM and the connection to all relevant topics for our consumer – from sport, music, to the influence of street-culture for luxury brands,” says Dirk Schönberger, MCM Global Brand Officer. Basketball superstar-in-the-making Mikey Williams stars in the MCM x PUMA campaign.
The MCM x PUMA Slipstream Lo “Show Love” launches on Thursday, September 8th at MCM Worldwide in-store and online. The shoe will also be available starting September 10th in select PUMA stores and at luxury distribution partners. Check out the shoe and campaign imagery below and stay tuned to Modern Notoriety for updates on subsequent drops.
MCM x PUMA Slipstream Lo “Show Love”
Release Date: September 8, 2022 (MCM)
Release Date: September 10, 2022 (Global)
Price: $500 USD
