Reebok Classic continues its ongoing partnership and design collaboration with Melody Ehsani with the introduction of the ‘Love Me Or Leave Me Alone’ Pump Omni Lite. The exclusive partnership with Pump’s classic silhouette sees the first time a woman has ever collaborated on this truly iconic style. Strictly limited edition, it will launch exclusively at Melody’s LA store from February 1, and then retail through global fashion retailers from February 7.
The ‘Love Me Or Leave Me Alone’ Pump is inspired by the beauty and celebration of the multiple dimensions women embody. Melody re-interprets the Classic Pump style just in time for Valentine’s Day, incorporating primary colours and timeless design details to create a truly dynamic look that challenges the conventional Valentine’s offering. The distinctive luxe python texture takes inspiration from a creature which embodies Melody’s definition of a Classic woman; a sweet juxtaposition of beauty and intelligence, whose actions, attire and attitude speak louder than words.
The modern and edgy details combine with the Classic Pump features and its renowned technology to capture the true spirit of Reebok’s heritage. Melody has been a lifelong fan of Reebok Classic, and her passion for timeless and multidimensional style inspired her to collaborate on the iconic Pump silhouette and launch the style for women.
Melody said, “I’m so excited to be continuing my ongoing partnership with Reebok Classic. Growing up, I was the tomboy on the basketball court who wanted to be Dee Brown pumping his Reeboks before the slam dunk contest! The girl in me could relate to Valentine’s Day…what girl doesn’t love pink, red and hearts? But there is a problem when it is assumed that all women want a pink sneaker, there is a real lack of consideration for the vast taste and roles women have in society. It shows lack of dimension. ‘Love Me Or Leave Me Alone’ challenges this, and celebrates my love for strong, beautiful and powerful women and it’s an honor for me to express this with a re-interpretation of the Classic Pump.”