As of later, there’s been an increase in automotive brands tapping artists for creative direction on special projects, such as Sean Wotherspoon’s work with Porsche and A$AP Rocky’s Mercedes-Benz collab. Mercedes-Maybach now presents the final chapter of Project MAYBACH, its collaboration with the late Virgil Abloh.
First announced back in October, Project MAYBACH was led by Abloh alongside Mercedes Design Officer Gorden Wagener and was finalized before the tragic passing of Virgil Abloh in November.
As part of the project, a collaborative electric show car was revealed on December 1st at Miami’s Rubell Museum. Nearly 20-feet long, the earth-toned two-seater was designed with a “Sophisticated Luxury meets Outdoor Adventure” aesthetic. Features include solar panels on the front hood, fully reclinable seats to take in the view from the panoramic sunroof, and a matching tent that can be pitched atop of the car.
The final chapter of Project MAYBACH is the release of an Off-White x Mercedes-Maybach collection of apparel and accessories. It includes a co-branded hoodie, long-sleeve tee, hat, and gloves with “ABLOH” branding on the removable blue strap. The pieces incorporate the same earth-tone color palette used on the car.