Mexican beer brand Modelo is dipping into the world of streetwear with a five-part collection series. The “Fighting Spirit Collections” aim to inspire wearers to support local designers, tapping into the “fighting spirit” of Los Angeles, New York, Austin, Chicago, and Miami.
The first release is kicking off with LA-based brand 424. A co-branded bandana, jeans and an ensemble of upcycled shirts comprise the offering. In the theme of the fighting spirit, 424’s founder, Guillermo Andrade, has created a space on fabric to honor the production managers, seamstresses, screen printers and washers that lend their skills to the process. Andrade has also infused a bit of his story into the stitches of his collection, highlighting the adversity that comes with making a name for yourself in such a competitive industry.
“Having migrated to the U.S. from Guatemala as a child, I faced many obstacles in life that shaped me into who I am today,” said Andrade. “I’m proud to have designed a collection that showcases my Fighting Spirit story, which will hopefully inspire others out there that they can make it, too.”
A total of five “Fighting Spirit Collections” will release between now and December with a featured design partner in cities across the country, including:
- Aug. 26 – 424 founded by Guillermo Andrade (Los Angeles)
- Sept. 24 – KIDSUPER founded by Colm Dilane (New York)
- Oct. 20 – Centre TX founded by Nick Sunderman (Austin)
- Nov. 1 – RSVP Gallery founded by Don C. & Virgil Abloh (Chicago)
- Dec. 3 – UNKNWN founded by Jaron Kanfer & Frankie Walker Jr. (Miami)
The Modelo “Fighting Spirit” collection with 424 launches today, August 26th at 6pm CDT on the Fighting Spirit Collections website. Interested fans can also enter local and national sweepstakes for a chance to win the full collection. Stay tuned to Modern Notoriety for more info on future releases.