PepsiCo is launching a new limited-time-only flavor of Mountain Dew that combines the sweet citrus DEW taste with the spicy goodness of FLAMIN’ HOT chips. To go along with the extreme new flavor, MTN DEW will also be launching a capsule collection of apparel and accessories made in collaboration with Broken Promises.
“We are thrilled to be an integral part of the much anticipated launch of MTN DEW FLAMIN’ HOT,” says Jason Blake and Mandee Bence, founders of Broken Promises founders. “The collaboration between Broken Promises and MTN DEW felt like a natural fit; Broken Promises has a loyal fan base of those unafraid to express themselves through fashion, stand out and try something new; the same mentality can be said about MTN DEW fans who aren’t afraid to embrace the new FLAMIN’ HOT flavor.”
Cans of MTW DEW Flamin’ Hot will be available beginning on August 31st on the online DEW Store, while supplies last. The capsule collection, consisting of tees, hoodies, sweatpants, shorts and accessories, launches on September 4th at 8pm ET on the Broken Promises website.