The New Balance family is welcoming a new member to its roster. After officially signing the likes of Jack Harlow and Zach Lavine earlier this year, the brand is now adding Aminé to its list of ambassadors.

The Grammy-nominated rapper, singer, and songwriter will appear in key marketing campaigns focused on lifestyle silhouettes. To kick things off, Aminé appears alongside the orange “Refined Future” New Balance 2002R, one of three colorways that’s slated to release soon.

“I’m excited to be partnering with New Balance and can’t wait for everyone to see what we have in the works. For anyone that knows me and my style this partnership feels more than natural,” says Aminé. “I’m very happy to be partnering with people who get it.”

“New Balance is thrilled to announce Aminé as the newest brand ambassador” says Chris Davis, Chief Marketing Office for New Balance. “As a tremendously talented musician, rapper, singer, and songwriter, we are excited to see his artistry take on a new shape as brand ambassador. At New Balance, we deeply value individuality and take pride in inspiring the next generation of creatives”.

Check out Aminé in the New Balance 2002R “Refined Future” below and stay tuned to Modern Notoriety for more New Balance news.


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