Following the unveiling of the TWO WXY silhouette, New Balance has announced the creation of another design, the one-of-a-kind BB9000, which inherits the spirits of high fashion and New Balance heritage within a basketball shoe. This type of basketball modernism is the product of a creative cross-over between retro and future, and lifestyle and performance.

The original 480 and 550 New Balance silhouettes provide retro inspiration for the BB9000 while simultaneously telling the story of NB Hoops; elements of classic NB branding on the pair have also been pulled from the classic 1300 and 574 lifestyle silhouettes. Additional inspiration has also been drawn from formal footwear, displayed in the two-part “welted” cupsole visual, grain leather, and nubuck suede. Performance detail comes through in the translucent vis-tech outsole, which reveals signature New Balance FuelCell technology. Oversized laced with wax-dipped aglets are taken from the runway to complete the perfect pair for life between shootarounds.

The first round of New Balance BB9000 colorways will be released beginning on April 1st via and select Foot Locker family retailers. Additional colorways will be announced/released throughout 2021, stay tuned to Modern Notoriety for more updates.

New Balance BB9000
Release: April 1, 2021
Price: $140 USD


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