New Balance is adding to its roster of ambassadors with actress and producer Storm Reid. The new partnership will aim to inspire and support young women who are making their way in creative industries.

“Working with New Balance is a dream come true,” said Storm. “New Balance and I share the belief that women should have the confidence to pursue all of their interests, and I’m thrilled that the brand has chosen to support me as a perfectly imperfect, multi-dimensional young person who is learning as I grow.”

Reid will also be the face of marketing with billboards in the LA area. As a recent student at the University of Southern California, the Wrinkle in Time and Euphoria actress will use her Drama and African American Studies degree to empower others.

“Storm embodies our brands fearlessly independent mindset and truly exemplifies a dynamic, versatile persona and is not only passionate about finding her place in the world – but empowering today’s global youth to realize that same level of confidence,” said Chief Marketing Officer for New Balance, Chris Davis. “Through her burgeoning acting career, advocacy of education and self-expression through fashion, Storm is an inspiration to an entire generation.”

Check out the “Storm Reid Wears New Balance” video above and images below. Stay tuned to Modern Notoriety for more info on the campaign and sneaker releases.

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