New Balance – The Story Behind The Numbering System

It has always been somewhat baffling as to where New Balance gets their names when it comes to their unique sneakers, and the silence has finally been broken. New Balance took to the blogosphere to clear up the naming system they’ve been using for decades to label what have become some of our favorite sneakers. The numeric system makes decent sense, click through to read NB’s description for yourself. Full explanation after the jump.

“The typical model produced by New Balance is branded with a 6-7 digit code, M1500BWG for example, and refers to three separate qualities. The first one or two letters signifies the gender and trainer type; in this case ‘M’ stands for Men’s and ‘W’ for Women’s. This can differ and instead included alterations such as ‘MR’ – Men’s Running, ‘MT’ – Men’s Trail, or ‘U’ – Unisex. There is also ‘CM’ or ‘CW’, which states that the model has been custom made for an exclusive collaboration, and we advise that if you see this, you be fast in getting a pair.

Secondly is the model number, the easiest part of the system that helps you single out what style you’re after. In this case, the ‘15’ refers to the level of performance (higher numbers equate to superior technology and quality, as well as a higher price tag) and the ‘00’ references to the performance series – also representing that these have been designed for athletes who want maximum performance, due to the higher number.

Finally is the last 2-3 letters which refers to the colourway, and means that ‘BWG’ would stand for Blue/White/Grey. On very select cases it will reference ‘ST’ or ‘MC’ for example, and designates that it is either a stability shoe or motion control shoe, and can also be altered when featured on exclusive releases, such as our ‘Black Pigeon’ last year seen below.”

It’s fascinating to read what goes into the sneakers we write about and have come to love, a big thanks to New Balance for giving us insight into the world of NB.

Photos via: size?