Unlike the geographic collection released earlier this month by adidas, Nike has chosen another approach to showcasing diverse locales around the world: through their most notorious professions. Respective to Paris, New York City, London, Tokyo, and Shanghai, the Nike Air Max 90 City Pack celebrates bakers, firefighters, postmen and postwomen, construction workers, and delivery service workers.
Ever since the Air Max 90 hit its 30th anniversary, Nike has incorporated its silhouette into quite a few campaigns; but hey, a shoe that timeless deserves it. Each pair redesigns the upper and features tongue, lace tip, sockliner, and mudguard logo details that correspond to each city and job position.
The Fire Department of New York style includes screwed down hardware and “90” which are a nod to firefighter helmets. The Parisian Baker rendition has a wheat graphic sockliner and a “Baked Fresh Daily” logo. London’s Postmen and Postwomen iteration features a tongue emblem resembling a stamp from Nike’s founder Bill Bowerman. The three also incorporate elements of each profession’s uniforms.
Tokyo and Shanghai round out the collection with even more creative elements. Tokyo’s Construction Worker style shows an homage to street signs around construction sites on the tongue and an image of the cityscape on the sockliner. Shanghai’s Delivery Service Worker rendition comes complete with a receipt tongue tab and a five-star mudguard symbolic of a five-star review.
Overall, the Air Max 90 City Pack is a celebration of an essential component of urban society that’s often overlooked. Grab a detailed look at the collection below and don’t miss the release in select Nike stores on January 30th.
Fire Department of New York City
London’s Postmen and Postwomen
Tokyo’s Construction Workers
Shanghai Service Delivery Workers