Nike is celebrating Latino Heritage Month with the launch of the Air Max 90 “Familia.” This continues the brand’s strides in authentic cultural representation following releases such as the “Lucha Libre” collection and the Air Max 97 “Puerto Rico” earlier this year.
Bursting with bold color and bright patterns, this Air Max 90 captures the spirit of Latino America with a focus on family and futbol, two unifying aspects of Latino culture. Inspired by colorful ’90s goalkeeper jerseys, the patterned upper is made of randomly die-cut panels from a 100% recycled polyester graphic, making every pair unique. A total of ten different colors make up the upper, symbolizing the diversity throughout Latin America. A logo for the fictional team Club Atletico Familia appears on the tongue, which features a shape reminiscent of the tongues on soccer cleats. The word Familia is printed on the sock liner, across the lateral side of the shoe, and on the vibrant pink and blue shoebox.
The Nike Air Max 90 LHM “Familia” releases September 29th on SNKRS and at select retailers in full family sizing. Check out official images below.
Nike Air Max 90 LHM “Familia”
Style Code: DJ4703-900
Release Date: September 29, 2021
Price: $130 USD