In 1991, the Chicago White Sox started wearing black, creating a brand identity that aligned with the Southside’s gritty, hardworking and resilient personality. This rebrand not only resonated within the city, but throughout hip-hop and youth culture.
The City Connect jersey builds on this, adding a large “Southside” graphic across the chest in the White Sox gothic-script font. Dark grey hits, inspired by the city’s Greystone architecture, are mixed in with black to give the jersey added texture and depth. Catch the White Sox wearing these jerseys on field on June 5th.
Check out the Chicago White Sox City Connect jersey below. The jersey and the accompanying City Connect fan gear are available now on the MLB Shop, Nike.com, and select retail locations. Make sure to stay tuned to Modern Notoriety for more updates on the Nike MLB City Connect Series. Next to be unveiled is the jersey for the White Sox’ crosstown rivals, the Chicago Cubs.