Tonight, LeBron James and the Los Angeles Lakers will play in Game 1 of the NBA Western Conference Finals. It’s been a long journey for King James, now in his 17th season. Nike celebrates the occasion by officially unveiling the LeBron 18, the latest in the line of basketball shoes that have helped James get to this point.

In the LeBron 18, Nike Basketball brings together Zoom Air and Max Air like never before. The properties of Zoom and Max help enhance LeBron’s unique blend of speed and power. As LeBron has evolved athletically, so has the cushioning in his signature line, which has influenced many of the tech advancements across NIKE, Inc. In the video below, Jason Petrie, LeBron’s footwear designer, and Tim Day, Senior Product Line Manager, talk about the LeBron 18’s design and innovating for an athlete of LeBron’s caliber.

Three colorways will be releasing in North America, while a fourth “Empire Jade” colorway will be exclusive to Greater China. Check them out below.

Nike LeBron 18 “Multicolor”
Color: Black/Pink Blast-Multi-Color
Style Code: CQ9283-002
Release Date: September 24, 2020 (China)
Release Date: October 9, 2020 (NA)
Price: $200 USD

Nike LeBron 18 “Reflections”
Release Date: September 21, 2020
Price: $225 USD

Nike LeBron 18 “Empire Jade”
Release Date: September 21, 2020 (China)

Nike LeBron 18 “Los Angeles By Day”
Release Date: November 6, 2020 (NA)
Price: $200 USD

Behind the Design:


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