Nike’s customization platform Nike By You and Cultivator have teamed up with 28 New York City creatives, allowing them to design shoes in a way that celebrates their stories and the city they love.

Each of the 28 designers tell their stories through one of three different silhouettes – the Air Max 200, the Air Max 270, or the Element REACT 55 – dressing them in minimalistic to bold and vibrant colorways. Many of the designs feature a wavy Swoosh logo, giving the shoes an extra pop of style and uniqueness.

Take a look at a few of the designs below and head over to the Nike By You website to learn more about each NYC creator and design. The “NYC by You” collection is available now until September 1st.


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