Nike has partnered with seven MLB clubs this season to design jerseys inspired by their cities. Following the reveal of the Chicago White Sox City Connect jersey, we go crosstown as Nike and the Chicago Cubs announce their entry in the City Connect series.
As the only MLB team with a ballpark in the heart of a neighborhood, the Cubs City Connect Jersey was inspired, not just by the club’s surrounding neighborhood of Lakeview, known by its nickname “Wrigleyville,” but by all 77 of Chicago’s distinct neighborhoods.
Details on the jersey include a circular patch on the left sleeve inspired by the city’s municipal device, a century-old symbol whose design pays tribute to where the north and south branches of the Chicago River meet. “Wrigleyville” is stitched across the chest in the shape of the iconic Wrigley Field marquee, while the jock tag features the phrase “Respect Our Neighborhood,” inspired by the signs displayed as fans leave Wrigley Field and is meant to honor the uniqueness and diversity of Chicago’s 77 neighborhoods. The uniform’s navy base complements the white, red and light blue color scheme of the Chicago flag with one six-pointed red star included in the center of the Cubs logo on the caps.
“One of the pillars of the Cubs organization is to ‘be a good neighbor,'” said Cubs Vice President of Marketing Lauren Fritts. “Rather than simply unveil a new jersey, we wanted to use City Connect as a platform to unite our diverse city and celebrate those doing good in their neighborhood.”
Through this platform, the Cubs will be highlighting nine local organizations and youth programs making an impact in their community through in-game programming elements, social content, and ceremonial first pitches. The first organization, Young Chicago Authors, will be recognized June 12th when the Cubs debut their new Nike Cubs City Connect Jersey at home against the St. Louis Cardinals. Other orgs to be highlighted include the Test Positive Aware Network (TPAN), YWCA Metropolitan Chicago, Healthy Hot Free Meals, SkyART, Inter-American Magnet School, Inner-City Muslim Action Network (IMAN), New Life Centers of Chicagoland, and UCAN Chicago. More info can be found at cubs.com/all77.
Along with authentic and replica jerseys, the Nike Cubs City Connect fan gear includes tees, caps and a hoodie, as well as a bullpen jacket that notes the names of all 77 neighborhoods with Lakeview appearing in red as a tribute to the neighborhood the Cubs call “home.” The jersey and accompanying collection launches today, June 8th, on the MLB Shop, Nike.com, and select retailers.
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