Nike Unveils “La Familia” Collection for Latino Heritage Month

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Nike is back with a new “La Familia” collection of footwear in celebration of Latino Heritage Month. The annual collection is purposefully designed to create visibility and storytelling platforms for the Latino community Nike serves.

While last year’s collection included a vibrant Air Max 90, this year’s collection features the Air Force 1 Low and Air Trainer 1. The vibrant embroidery and colorful accents on both silhouettes pull inspiration from public gathering places throughout Latin America, while “We Are Familia” and “Somos Familia” are proudly displayed on each, symbolizing the strong family bonds shared across Latino culture.

“The Latino community plays a critical role in shaping the future of Nike’s business and the future of sport,” said NIKE, Inc. President & CEO John Donahoe at this year’s L’ATTITUDE conference. “Our commitment to engage and serve the community is not limited to a day or month, it is year-round. It starts from within, through investment in building a diverse and dynamic workforce that fuels design innovation, and extends outward through authentic collaborations and inclusive community programming that cultivate our future generation of leaders.”

As young Latinas participate less in sport due to various socio-economic and cultural factors, the accompanying campaign for this year’s “La Familia” collection celebrates Latina athletes, their distinctive cultures, and their families. Through this authentic storytelling, Nike hopes of inspiring girls who come from the same community to participate in sport. Starring in the campaign is Paralympic volleyball player Nicky Nieves, 6x national champion and WBC amateur champion Chantel Navarro, and roller skater Kimberly Zuniga.

The Nike Air Force 1 Low “La Familia” and Air Trainer 1 “La Familia” will be available beginning Saturday, October 1st on Nike.com and at select retailers. Check out the photos below.

Nike Air Force 1 “La Familia”
Color: Redstone/Del Sol-Redstone
Style Code: DV5153-600
Release Date: October 1, 2022
Price: $120 USD

Nike Air Trainer 1 “La Familia”
Color: Rattan/Del Sol-Rattan
Style Code: DR9904-200
Release Date: October 1, 2022
Price: $150 USD

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