Nike_BIKETOWN_hero_LIGHT_native_1600

For more than 40 years, Nike has called the greater Portland area home. Beyond centering its headquarters in the region, the company has both committed to and developed strong ties within the community.

“We’re proud of our long history of partnership with the City of Portland and believe that the BIKETOWN bike share program is one more example of how we can work together to help make Portland an even more active, vibrant and innovative community – goals Nike and the City of Portland share,” said Nike Vice President of Global Community Impact Jorge Casimiro.

Nike extends this heritage through a new partnership with the City of Portland, including the Portland Bureau of Transportation, as the sole sponsor of the City of Portland Bike Share Program called BIKETOWN. The partnership, which includes $10 million over five years, will increase the number of bikes in the Portland Bike Share Program from the 600 that were initially planned to 1,000. Additionally, Nike is contributing designs for BIKETOWN’s stations, the visual bike identity and digital branding.
Nike_BIKETOWN_det_003_rectangle_1600

Nike_BIKETOWN_det_008_rectangle_1600

Nike_BIKETOWN_det_009_rectangle_1600

Third World Born Chicagoan pursuing all things pursuable. Follow me on IG: @oscar_castillo