Shady Milkman and Unholy Cumulus are among some of the familiar faces that the Nike marketing department is bringing back with the launch of the React Presto. These characters made their debut alongside the original Air Presto back in the fall of 2000, each corresponding to their own colorway. When it first debuted, the Air Presto was notable for its functionality and comfort. Fast forward to 2019, Nike upgrades that functionality and comfort even further with the incorporation of React technology.
Everything that made the original Air Presto great is returning with the React Presto. The bootie construction of the upper stretches to the shape of your foot, allowing for supreme comfort and flexibility. The signature midfoot cage is still there to holds the laces in place, while the heel crash pad is there to add stability.
What’s new is the React foam underfoot. If you own a pair of Element React 87s or Epic Reacts, you are familiar with the soft and bouncy cushioning of the React sole. The midsole has a fluid, organic geometry, similarly seen on the Element React 87. Instead of just having eyestays for the laces on the midfoot cage, heel and tongue eyestays were added to provide additional lacing options.
The Presto React will also be included in Nike’s customizable “React By You” program, giving the customer the ability to add some personal flair to their kicks. Color customization and options to add character prints will be available.
The “Brutal Honey” and “Rabid Panda” React Presto drop May 9th. Customizable “React By You” versions also arrive that day, including “Brutal Honey”, “Rogue Kielbasa”, “Shady Milkman”, and “Unholy Cumulus”. More character-based color schemes will debut on May 16th, including “Psychedelic Lava”, “Chatty Matador”, “Breezy Thursday”, and “Witness Protection”.