Nike has teamed up with EA Sports Madden NFL 22 ahead of this weekend’s Super Bowl. The “Super Bowl Challenge” encourages gamers to engage in physical activity in exchange for in-game rewards.

Those who sign up for the the challenge and run at least five miles in the Nike Run Club app between February 7-14 will unlock an exclusive Aaron Donald Madden Ultimate Team Player Item in Madden NFL 22 and an achievement badge in NRC. This Aaron Donald, who is already the most valuable defensive player in the game, has a +7 speed enhancement and is rated 94 overall.

“I enjoy seeing kids get out and live active and healthy lifestyles. As a professional athlete I think it’s important to reinforce healthy habits to our youth. I instill these habits and values in my kids as they were instilled in me,” says Aaron Donald of the Los Angeles Rams. “I teamed up with Nike and EA SPORTS to unlock the ultimate future of sport and inspire the next generation of athletes to explore and play in a meaningful way.”

Download the free Nike Run Club app here and head to the Challenges tab to join the challenge. You can then link your NRC and EA accounts here to receive the reward.

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