Nike SB is embracing technology, and this foray into the app world is certainly going to interest some younger skaters. Designed for iOS7, this app brings skate interaction to a new level, from streaming to uploading videos, and much more. One cool feature is the integration of the Nike SB skate pros ( Sean Malto, Paul Rodriguez, Alex Olson, Brain Anderson, Cory Kennedy, Lance Mountain, Omar Salazar, Shane O’Neill, Stefan Janoski, Theotis Beasley) whom all have already been locked into the app, giving the possibility for some seriously cool interaction. This app is choc full of features such as…

The app leverages the iPhone’s accelerometer enabling multi-angle, multi-speed videos featuring Nike SB riders performing tricks from the basics and beyond. This gives users an unprecedented view of a trick and allows them to learn like never before.

Another never been done feature, the Nike SB App’s UGC video, does not live natively on the app, but is dynamically uploaded and streamed from the app’s YouTube page. This enables the app to be small in size, increases social shareability, and provides a natural app extension to the Nike SB App’s own Youtube page.

The app’s Game of S.K.A.T.E. platform enables consumers to randomly challenge anyone, at anytime, anywhere in the world, connecting a virtual community of skaters.

The Trick Tree is a virtual index cataloging the taxonomy of skate tricks, allowing you to track, show-off, and catalogue every trick in your arsenal and giving you visibility to everyone else’s.

No other app tracks your skating progress like the Nike SB App. Based on the user’s Trick Tree executions, Pro Challenge completions, game of S.K.A.T.E. victories, and overall app engagement, badges are awarded and represent the user’s development within the app.

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Third World Born Chicagoan pursuing all things pursuable. Follow me on IG: @oscar_castillo


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