Nike officially trademarked its Swoosh logo on June 18th, 1971. To celebrate the Swoosh’s 50th anniversary, Nike Sportswear is releasing a “First Use” collection of footwear that includes over a dozen styles and spans across various models such as the Dunk High, Blazer Mid ’77, Air Force 1, Air Max 90, Blazer Low, and VaporMax EVO.
A common design cue across all models (save for the VaporMax EVO), is mismatching Swooshes on the lateral and medial side panels, with one side featuring an outlined version of the Swoosh with the words “First Use June 18, 1971” placed nearby. Another common theme is the double laces equipped with a metallic, Swoosh-shaped diamond-set lace lock. All feature the same graphic insoles that nod to the year 1971 and feature cursive Nike branding on the tongue and heel panels.
Look for the Nike Sportswear “First Use” collection to release throughout the year via Nike.com and select retailers. Check out thirteen of the styles revealed so far down below.
Nike Dunk High “First Use”
Style Code: DD0733-001
Release Date: 2021
Nike Blazer Mid ’77 “First Use”
Color: Light Bone/Green Noise-Cream-Sail
Style Code: DH6757-001
Release Date: 2021
Price: $110 USD
Nike Blazer Mid ’77 “First Use”
Color: Orange/White-Deep Royal Blue
Style Code: DC3433-800
Release Date: 2021
Price: $110 USD
Nike Blazer Mid ’77 “First Use”
Color: White/Orange-Summit White-Sail
Style Code: DH6757-100
Release Date: 2021
Price: $110 USD
Nike Blazer Mid ’77 “First Use”
Color: Deep Royal Blue/White-Orange
Style Code: DC3433-400
Release Date: 2021
Price: $110 USD
Nike Blazer Low “First Use”
Style Code: DH4370-002
Release Date: 2021
Nike Air Force 1 Low “First Use”
Color: University Red/White-Deep Royal Blue
Style Code: DB3597-600
Release Date: 2021
Price: $110 USD
Nike Air Force 1 Low “First Use”
Color: University Blue/White-Deep Royal Blue
Style Code: DB3597-400
Release Date: 2021
Price: $110 USD
Nike Air Force 1 Low “First Use”
Style Code: DA8302-101
Release Date: 2021
Price: $110 USD
Nike Air Force 1 Low “First Use”
Color: Light Stone/Black-Sail-University Red
Style Code: DB3597-100
Release Date: 2021
Price: $110 USD
Nike Air Force 1 Low “First Use”
Style Code: DA8302-700
Release Date: 2021
Price: $110 USD
Nike Air Max 90 “First Use”
Style Code: DA8709-400
Release Date: 2021
Price: $130 USD
Nike VaporMax EVO “First Use”
Style Code: DB0159-001
Release Date: 2021
Price: $200 USD
