Nike Sportswear is launching three new labels called N. 354, THE 10TH and D/MS/X, each one putting their own spin on Nike footwear. N. 354 takes inspiration from The Department of Nike Archives, which has a large collection of prototypes, to spark new experimental ideas. The 10TH is more about adding functional features and utility to sneakers and is inspired by Nike co-founder Bill Bowerman’s time in the 10th Mountain Division of the U.S. Army. Finally, D/MS/X uses what some might consider niche sports, such as motocross, as inspiration to rework classics as well as come up with completely new and cutting-edge models.

Look for drops from N. 354, THE 10TH and D/MS/X later this month.


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