Giannis Antetokounmpo and Nike Basketball’s campaign around the Zoom Freak 3 is called #TheFirstOfMany, a celebration of the Greek Freak’s many firsts, which now includes his first championship ring.

In the latest #TheFirstOfMany imagery, the NBA Finals MVP is seen working out and eating “Freaky Flakes” cereal. The caption reads: “First to the gym lets you get first to the rim. The first to 50 in the biggest closeout game in franchise history. The first to breakfast after too.”

Giannis is also seen wearing a new colorway of the Nike Zoom Freak 3. While the exact inspiration is unknown, it features a science theme with an atom logo found on one of the tongues and a laboratory pipette on the other. The use of primary colors may be a back-to-school tie-in, but we’ll just call it the “Freaky Flakes” colorway for now.

Check out official images of this Nike Zoom Freak 3 below, likely set to release soon. You can also cop other colorways of the Nike Zoom Freak 3 now on Nike.com.

Nike Zoom Freak 3
Style Code: DA0695-100
Release Date: 2021
Price: $120 USD

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