The Nike Air Max 180 is lauded thanks to it’s good looks, but it was revolutionary in its own right for a variety of reasons. It was a landmark time for Nike, developing a new 180 Air unit that it was very proud of, and the intent was to push an aggressive ad campaign that was anything but traditional. The Swoosh incorporated artists and designers that thought outside of the box to convey to consumers that it was time to start thinking about running shoes differently. 1991 was a turning point in the sneaker industry, and the Nike Air Max 180 was a big reason for that. Skim through some of the vintage ads from back in the day, and head on over to Crooked Tongues for the full scoop on how the shoe’s ad campaign matched its impact on the sneaker game. 

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