NOAH is the latest brand to join in on Union Los Angeles’ 30th anniversary celebrations. For their contribution, the brand is offering a collection full of co-branding and historically themed graphics.
A special element to this collaboration is the emphasis on Black heritage and icons throughout history. The collection consists of t-shirts and hoodies of varying colors. Graphics and portraits take their place front and center, mixing with Old English fonts and other design hits. Some of the influential figures of honor include author Alexandre Dumas, Shakespeare’s Dark Lady and, interestingly, Ludwig van Beethoven. These characters were chosen under the theme of “One Truth, One Dare, One Dream” (more info here).
This partnership may hit close to home for NOAH’s co-founders Brenden and Estelle Babenzien, who hold a special place for Union directors Chris and Beth Gibbs. According to the former pair via an Instagram post, they would never have met without the help of the latter.
The NOAH x Union 30th Anniversary capsule will be available via Union’s site, the NOAH webstore and each brand’s storefronts starting April 15th.
