Following the release of the first “Palace Artois” collection in February, Palace and Stella Artois are back at it again with their second capsule of 2021. In true British fashion, the release pays homage to the camaraderie of having some pints at the pub.
Apparel and accessories round out the collection, including standout letterman jackets, windbreakers, hoodies, t-shirts, hats, glasses, a cooler, and a special tote bag. Soho, both the New York and London neighborhoods, are celebrated throughout the design.
The eye-catching, two colorway Stadium Jacket comes equipped with patches and branding from both Palace and Stella Artois, a common theme throughout the collection. Meanwhile, each additional clothing piece dons the co-branding in various forms to match the black, maroon and yellow color palette.
Palace and Stella are also making sure the release includes accessories to pour the celebratory glass into. Bar glasses rep the co-branded logo which pair well with the additional coasters. The neon signs and mirrors look great in any bar, complete with towels. The tote bag has compartments for cans for easy transportation. Special edition Stella cans will also be available starting August 24th at convenience stores in select US cities (Chicago, NYC, LA, Miami, San Francisco) and in the UK (Bristol, Leeds, Liverpool, London, Manchester and Sheffield).
To celebrate the release, Palace and Stella are opening special pop-up pubs in Soho London and in Soho NYC. The former will run August 24th through the 27th at the Blue Posts while the latter will take over the Spring St. Vig Bar from August 25th through the 26th.
The second Palace Artois collection will be available on the Palace webstore on Friday, August 27th. It can also be found at the Palace London, New York, and LA locations.