Original Story (03/26/20): The adidas x Parley For The Oceans partnership has spawned a new footwear collaboration. Follow the release of the Parley x adidas 4D Run 1.0, the two reconnect on the Ultra Boost, the silhouette that kicked off the adidas Parley footwear line in 2016.

In efforts to minimize the amount of plastic waste in the world, this Ultra Boost DNA utilizes PrimeBlue Parley Ocean Plastic threading in the upper. This material is comprised of plastic intercepted from beaches and coastal communities before it reaches the oceans. The threading comes in teal while the rest of the upper comes dressed in white. The upper sits atop a white Boost midsole and black rubber outsole.

Look for the Parley x adidas Ultra Boost DNA to release later this year on adidas.com. For now, check out the official images of the sneaker below and stay tuned to Modern Notoriety for updates.

Update (04/30/20): Following a reveal of the white colorway back in March, we now have a look at an accompanying black colorway. This “DNA” lifestyle version of the Ultra Boost is releasing in both colorways on June 8th in commemoration of the Ultra Boost’s fifth anniversary. Take a look at both colorways below.

Parley x adidas Ultra Boost DNA
Color: Core Black/Core Black-Blue Spirit
Style Code: EH1184
Release Date: June 8, 2020
Price: $180 USD

Parley x adidas Ultra Boost DNA
Color: Cloud White/Cloud White-Blue Spirit
Style Code: EH1173
Release Date: June 8, 2020
Price: $180 USD

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