After an Amsterdam-exclusive release last month, Patta has announced a Jordan Brand capsule collection centered around their Air Jordan 7 collaboration. The collection is a throwback to 1992, the year when the AJ7 first released, drawing inspiration from the music, sports, and culture of that era. The golden age of hip-hop was in full swing. The 1992 US Olympic men’s basketball theme, AKA the Dream Team, were destroying their competition in Barcelona. Patta’s Vincent van de Waal and Guillame Schmidt explain how these events impacted the design of the collection:
Vincent van de Waal: “It was a golden era for hip-hop and a big year for me, a lot of very important albums that I still carry with me came out between ’92 and ’96. And aesthetically, those years had such colourful imagery and strong connections to black empowerment. The VII and its geometric patterns also have a reference to Africa.”
Guillame Schmidt: “The VII apparel was out of this world. The products that we worked on come straight from a short Jordan clip from Barcelona that became super famous. It features a segment where Michael walks past a huge billboard of himself where he’s got the shoes on, and that image has been forever etched in my memory.”
The apparel collection includes a tracksuit, shorts, t-shirt and boonie hat, all dressed in a throwback geometric print. Peep the lookbook below, featuring Brazilian soccer superstar Neymar Jr., and cop the collection at Patta’s London and Amsterdam locations and web store on May 18th. The full Patta x Jordan Brand collection, including the Air Jordan 7, will hit SNKRS and select retailers on June 15th.