Original Story (08/26/21): Following the Royal Blue colorway, Pharrell and adidas continue the release of the new Humanrace Sičhona, a silhouette whose name means “earth” and is borrowed from the Indigenous phrase for “connecting to the earth” – the Dakota way of saying “barefoot.”
“I chased the experience I remember feeling as a kid when I walked barefoot on grass, sand and rocks,” says Pharrell Williams. “Feeling the texture, the temperature, the moisture… that primal sense of freedom was a north star objective with this project.”
The silhouette now returns in a burgundy colorway. Designed as an extension of the human body, the Humanrace Sičhona has been constructed with FutureNatural direct-inject casting, which merges the sock-like Primeknit upper directly to the TPU midsole, allowing the foot to function freely by removing elements that would normally be restrictive. Additionally, the outsole features a computer-printed typography pattern that spells out “Humanrace.”
Grab an official look at the Pharrell x adidas Humanrace Sičhona “Burgundy” below, slated to release in the coming weeks via adidas.com and select retailers. Stay tuned to Modern Notoriety for more info.
Pharrell x adidas Humanrace Sičhona “Burgundy”
Color: Collegiate Burgundy/Screaming Pink/Signal Green
Style Code: GW4879
Release Date: September 24, 2021 (Humanrace)
Release Date: October 9, 2021
Price: $180 USD
Update (09/28/21): Following a Humanrace-exclusive launch, the “Burgundy” Sičhona gets a global release on October 9th via adidas.com/pharrell, the CONFIRMED app, and select retailers.
Update (09/20/21): The adidas Humanrace Sičhona “Burgundy” is releasing via a pre-launch exclusive drop on Friday, September 24th at 11am CT on the Humanrace website. Stay tuned for wider release info.