The GEL-LYTE III is one of ASICS’ most beloved silhouettes. Originally released in 1990, the model continues to gain new fans thanks to collaborations with the likes of Awake NY and atmos, as well as stellar GR colorways such as the “Wisteria” and “Kodo Pack.” Joining the fun is PLEASURES with two of its own iterations of the classic silhouette.
The PLEASURES GEL-LYTE III is constructed with a mix of mesh and suede. One colorway is dressed in a white/light grey mix with a pop of burgundy on the eyelets and the PLEASURES branding across the heels. The second colorway opts for darker grey suede overlays with green piping, black Tiger Stripes, and PLEASURES branding in white on the heels. Campaign imagery shows the shoes covered in a gel-like substance, a play on the GEL technology that provides cushioning underfoot.
The PLEASURES x ASICS GEL-LYTE III launches on Saturday, September 3rd at 10am PST on the PLEASURES website. Check out both colorways below.
PLEASURES x ASICS GEL-LYTE III
Release Date: September 3, 2022
