PUMA is celebrating Black History Month by highlighting the work of Black leaders, partners, and community organizations that have and continue to inspire generations. To kick off the celebration, the brand has announced a multi-year partnership with the Black Fives Foundation.

The Black Fives Foundation is a 501(c)(3) nonprofit, and since 2002 their mission has remained to research, preserve, showcase, teach, and honor the pre-NBA history of African Americans in basketball. This partnership, in support of Black History education reform, will expand “Black history education to include the pioneering African American teams, players, and contributors who helped pave the way for today’s game,” as explained by Founder/Executive Director, Claude Johnson.

PUMA aims to support the Foundation’s preservation and education efforts through creative activations, including the opening of the the The Black Fives Foundation’s Virtual Vault.The engaging, multi-use online museum will feature historical artifacts and content from the Black Fives Era, including vintage equipment, tickets, stubs, game gear, images, scorecards, and more. PUMA and Black Fives have come together to create an exceptional resource for visitors to visualize, learn, and seek inspiration from pre-NBA history. We can expect the vault to launch later this year.

Special apparel and footwear collections from this partnership with Black Fives will also be made available, featuring popular PUMA styles and vintage graphics and logos maintained by the Black Fives Foundation’s trademarked slogan “Make History Now.” Take a look at a preview of what’s to come below.

The first forthcoming apparel and footwear collection will be available starting February 12th via PUMA.com, the PUMA NYC Flagship Store, select global retailers, and the Black Fives Foundation online fan shop. Stay tuned to Modern Notoriety for more updates.


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