Global pop superstar Dua Lipa has unveiled Drop 2 of her ongoing Flutur collaboration with PUMA.
Flutur is an ode to old-school rave with its vivid shades, holographic details, and retro silhouettes. Hues of pink, purple, and orange make up the collection’s color palette, while Dua Lipa’s butterfly lettermark, inspired by vintage rave flyers, is front and center throughout the pieces.
“The butterfly represents transition, metamorphosis, and new beginnings,” says Dua Lipa. “I felt like in the beginning, when I first started working on drop one, the butterfly already had a lot of meaning for me. Now, going into the second drop, that meaning has just solidified itself and become even more important in my life. It feels like everything progressed and manifested itself in that way.”
Flutur Drop 2 will launch in two parts and includes over 30 items. Striped jerseys and tracksuit-inspired cuts emit a sporty aesthetic, which is applied to more rave-ready styles such as skirts and dresses. Footwear in this drop include the CELL Dome King as well as three variations on the Mayze silhouette: the Mayze, Mayze Boot, and Mayze Metallic. Dua Lipa worked closely alongside longtime PUMA collaborator, designer, and songwriter Billy Walsh, who helped to fully realize the collection.
The first part of PUMA x Dua Lipa “Flutur” Drop 2 will be available globally starting July 14th on PUMA.com and at select retailers. The second part drops July 28th exclusively at PUMA.com and the PUMA NYC flagship store. Check out the product shots and campaign imagery below.