PUMA has just announced a partnership with NBA prospect Mikey Williams, making the 17-year-old one of the youngest basketball athletes to sign with a global footwear company.

After its reemergence in basketball in 2018, PUMA is breaking its own barriers, recruiting talent that resonates with the new wave. The Class of 2023 student is on the radar of many. Currently, Williams is finishing his studies as a five-star recruit at the Vertical Academy in Charlotte, North Carolina.

“His talent on the court and his ability to connect with young athletes and fans alike, will help drive hoops culture forward and inspire the next generation of athletes. He has a bright future ahead of him and we are proud to be a part of his journey,” said PUMA’s Global Director of Brand and Marketing, Adam Petrick.

The multi-year endorsement deal includes a feature in the “Not Yet Rated” campaign. Williams will be the face of future campaigns, product launches, and other social content to encourage the next generation of athletes and social disruptors. He will be joining the likes of LaMelo Ball, Breanna Stewart, Deandre Ayton, Katie Lou Samuelson, RJ Barrett, and more. Catch him balling in the PUMA Court Rider and other PUMA Hoops styles.

“I am excited to join the PUMA family this early in my basketball journey,” said Mikey Williams. “PUMA really understands how to mix hoops and culture, two things I am passionate about.”

 

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