PUMA & Lauren London Unveil “L.A. Love Story” Collection

Nov 10, 2022

Actress and PUMA ambassador Lauren London is gearing up to release her second collection with the brand, titled “L.A. Love Story.”

“I created this collection with PUMA to be a physical manifestation of my love for LA,” says Lauren London. “LA is the city that made me who I am and I’m excited to share my world and give everyone a little piece of me and my personal style.”

The unisex collection of footwear and apparel is a mix of timeless streetwear infused with Lauren’s effortless style, with colors inspired by the Los Angeles landscape. Apparel pieces include a track jacket, track pants, hoodies, shorts, and men’s and women’s boilersuits. Most of the pieces are emblazoned with a motto from London’s longtime partner, the late Nipsey Hussle: “It’s not on you, it’s in you.”

Accompanying the apparel range are five footwear styles, each offered in a clean, neutral color palette. The Lauren London Slipstream Lo is offered in two colorway, dressed in cream and grey with either brown or blue accents. The Suede comes in cream and tan with paisley print on the sockliner. Rounding out the collection are two colorways of the Leadcat 2.0 slide, one in cream and one in brown, each featuring paisley print across the forefoot strap.

The elegant campaign was shot and creative directed in collaboration with Lauren London and the legendary Hype Williams. London came up modeling in music videos, so to have Hype Williams shoot the campaign is a full circle moment for her.

The PUMA x Lauren London “L.A. Love Story” collection will be available starting this Friday, November 11th via PUMA.com, the PUMA app, the PUMA NYC flagship, and select retailers such as Foot Locker, Shoe Palace, and The Marathon Clothing. The collection retails for $22-$110 USD.

Lauren London x PUMA Slipstream Lo “L.A. Love Story”
Color: Vanilla Ice/Estate Blue
Style Code: 389575_01
Release Date: November 11, 2022