Neymar Jr. has made quite a career for himself, conquering the streets of São Vicente to the stadiums in Paris with full force. The Brazilian soccer star is now launching his first ever lifestyle collection with PUMA.
Neymar and PUMA have launched a variety of products in the football category since the start of their partnership last year, including the Future Z 1.1 and “Creativity” collection. With this lifestyle collection, the two want to tell the story of Neymar the person, not the football player.
Apparel in the collection includes hoodies, bombers, tees, and cargo pants, while footwear features the PUMA Wild Rider in two colorways and slides. Rounding out the capsule is accessories: beanies, caps, and a backpack. The capsule takes on a black, light grey and yellow color palette in a minimal approach.
Neymar Jr. embraced the journey as a designer, proving he can not only rock pieces but create them as well. “I was well involved, and [PUMA] really understood what I wanted to share,” said Neymar Jr.
Sentimentally, the soccer star infused bits of his Brazilian roots into the process. Motifs include the coordinates of his hometown and the word “Blessed” to reflect the tattoo on his back. Being able to include personal messages into his work is an idea that comes to life throughout the collection as well. One of his favorite mantras can also be found in Portuguese: “It’s not always all about being the best or the greatest but instead, to inspire future generations.”
The PUMA x Neymar Jr. collection will be available on the PUMA website, NYC Flagship and select retailers. Find it September 30th with prices ranging from $35 USD to $110 USD. The PUMA x Neymar Jr. Wild Riders will see a global release in late November.
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