Original Story (04/08/21): Reebok has had an extremely fruitful partnership with LA-based streetwear collective Brain Dead.

Last year saw the release of the Brain Dead’s take on the Reebok Classic Leather, Pump Court CT, and Beatnik sandal, all of which ooze Brain Dead’s eclectic style. The brand is known for bold graphics that place one foot firmly in the realm of retro toys and sci-fi movies and another firmly in a weird, playful, and psychedelic vision of the future.

Now, the two brands are teaming up again for three colorways of the Reebok Zig Kinetica II, one of Reebok’s most ultramodern lifestyle runners that’s packed with Floatride Fuel and Floatride Energy cushioning systems. The shoe’s first colorway, which seems to be inspired by Sofubi vinyl toys, uses a hazy and colorful blue, cream, red, and orange midsole. The Zig Kinetica II’s signature sidewall waves are in an aged beige, while pastel purple accents line the eyestays and pull-tab lacing system. The second colorway looks almost like mint chip ice cream, with a speckled brown and mint midsole giving way to an icy blue over, minty sidewall waves, and brown toebox paneling above a black upper. The final colorway is a relatively stripped-back gray model with electric green sidewall waves, a clear blue and cream midsole, and powder blue accents. Each model features Reebok x Brain Dead co-branding on the tongues.

The Brain Dead x Reebok Zig Kinetica II is expected to release later this month via Reebok.com and the Brain Dead website. Check out the three colorways below and stay tuned to Modern Notoriety for updates.

Update (04/10/21): Brain Dead has released a “Zigman v.s. The Spacecraft” campaign video for this collaboration and has announced an April 13th release via their webstore (10am PST), Brain Dead Studios, and Dover Street Market locations. Check out the video below:


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Brain Dead x Reebok Zig Kinetica II
Release Date: April 13, 2021

Brain Dead x Reebok Zig Kinetica II
Color: True Grey 8/Terrain Grey/Aloe Green
Style Code: S23890
Release Date: April 13, 2021

Brain Dead x Reebok Zig Kinetica II
Color: Paper White/Boulder Grey/Lemon Glow
Style Code: S23891
Release Date: April 2021


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