Reebok Unveils a Sweet ‘Candy Land’ Footwear Collection

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Taking a sweet trip down memory lane, the Candy Land board game probably rings a few bells. Reebok’s latest 2021 venture includes a four-pair sneaker collection in collaboration with the 1949 game that is still found in homes across the world to this day.

The sportswear brand has put four classic silhouettes up to par in the collection, each available in kids sizing. Two basketball models are also available in adult sizes, the Question Mid and Kamikaze II, each dressed in pink, yellow and purple tones. The Kamikaze II “Bring The Sweet” remains true to patent leather materials that envelop the vibrant colors in a similar way as the game’s Rainbow Path. Its interior lining rewards the wearer with star arrows. The Question Mid “Sweet Moves” features waffle cone details, forefoot polka dots and a grass-like tongue to mimic the game board.

Kiddo-exclusives are included of course, as Candy Land is a kid’s game after all. A Classic Leather “Where Kandy Rules” and Club C 85 “Make the Journey” make their appearance in GS, PS, and toddler sizing. The imagery is all still there, if not taken up a notch. An explosion of ice cream, lollipops and wrapped candy illustrations from King Kandy’s castle take on the design of the former. The other model owes inspiration to the Rainbow Path, like the Kamikaze II, for a more colorblocked silhouette. “Candy Land” branding is embossed on each of the tongues for a more direct claim on the game.

The sugary Reebok x ‘Candy Land’ collection drops on April 20st via Member Early Access on Reebok.com, followed by a wider release on April 23rd at select retailers like Eastbay, Dick’s, and Foot Locker. Check out the four models below.

Candy Land x Reebok Question Mid “Sweet Moves”
Color: White/Pixie Pink/Goal Green
Style Code: GZ8826
Release Date: April 20, 2021
Price: $150 USD

Candy Land x Reebok Kamikaze II “Bring The Sweet”
Color: Super Green/Bright Orange/Blue Bomb
Style Code: GZ8825
Release Date: April 20, 2021
Price: $140 USD

Candy Land x Reebok Classic Leather GS “Where Kandy Rules”
Color: White/Aubergine/Super Green
Style Code: H05079
Release Date: April 20, 2021
Price: $70 USD

Candy Land x Reebok Club C 85 GS “Make the Journey”
Color: Super Green/Aubergine/White
Style Code: H05082
Release Date: April 20, 2021
Price: $70 USD

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