Every year since 2016, Kith has created a capsule collection in collaboration with Coca-Cola (see 2019 here). Label head Ronnie Fieg has begun to tease this year’s installment in typical fashion.
A recent Fieg social media post includes a photo of a Kith x Coca-Cola billboard placed below a sign that reads “Red Arrow Camps Approved Member.” This billboard may be located in northern Wisconsin, as Red Arrow is the name of a camp on the shores of Trout Lake in Wisconsin’s Northwoods.
Another post gives us a first look at the one of the collection’s pieces, the Kith x Coca-Cola cross country vintage hoodie. It comes dressed in the same color palette as the hoodie. There’s red, there’s navy, but it’s primarily dressed in a shade of beige that is reminiscent of Coke’s Diet Caffeine Free packaging.
Check out the teaser images below, as well as another IG post that includes what Fieg says is “a third of the vintage visuals used in this year’s collection.”
https://www.instagram.com/p/CDe_yEyFBhc/