2020 has seen Nike give numerous creators the ability to present a custom colorway of a Nike silhouette via Nike’s “Nike By You” platform. The latest in this series, an Air Max 90 from DJ duo Shabbaaaaa Sound System, was inspired by the group’s trip to Jamaica before the spread of COVID-19.
The model uses muted, earthy takes on the colors of the Jamaican flag—green, yellow, and black. While the Shabbaaaaa Air Max 90’s upper is primarily white with a black Swoosh, the shoe’s heel tab comes in olive green and features yellow Nike branding. Accents on the model come in the form of a chlorophyll-green air bubble and a gum outsole. Finally, “SHABB AAAAA” branding graces the silhouette’s branded tongue tabs, cementing the model as original to the DJs that helped design it.
You can purchase the Shabbaaaaa x Nike By You Air Max 90 via Nike’s website, and users have the option of making further customizations to the model if they want to. All shoes on the Nike By You platform ship somewhat slower than normal Nike sneakers because they’re custom-built, but having one’s own unique pair is truly something to behold. You can check out photos of the Shabbaaaaa Air Max 90 down below, as well as the duo’s video on the inspiration behind the colorway.
View this post on Instagram
Caught inspiration when we were out in JA earlier this year. When Covid hit, we tried our best to stay positive and creative at home so we partnered with @nike to customize our own Air Max 90s, inspired from this trip. As part of this project, we’re proud to make a donation to both the Quinn Coleman Memorial Fund and the Marley family’s @ghettoyouthsfoundation on behalf of Nike ❤️ Check out how we put our spin on the classic silhouette and get inspired to create your own. Link in our bio to learn more. -Shabbaaaaa Sound Crew THANK YOU @nikesportswear @nikelosangeles and JA!!
Shabbaaaaa x Nike Air Max 90 By You
Price: $140 USD