Original Story (06/04/22): atmos has revealed an upcoming collaboration with Sneaker Freaker magazine and ASICS SportStyle. Together they present an “Alley Cats” colorways of the classic GEL-LYTE III. The shoe is also featured on the cover of Sneaker Freaker Issue #47.

While atmos recently presented its own rodent-themed New Balance 2002R, this upcoming GEL-LYTE III pays homage to one of rats’ arch-nemeses, the cat. More specifically, the pair pays tribute to the stray cats found in the alleys of the hometowns of atmos and Sneaker Freaker, them being Tokyo, Japan and Melbourne, Australia.

The pair comes in a royal purple, grey, and with color scheme and features a fun mix of materials in its construction. Hairy grey faux fur paneling appears on the heels and side panels, while the rest of the upper incorporates suede, leather, stain, and more. Another fun twist is that the white side stripes and toe cutouts glow in the dark and shine in a minty green hue that matches the center part of the outsoles. Additional features include mismatching Sneaker Freaker and atmos branding debossed on the heels, a white midsole with a purple speckled midsection, and mismatching graphic insoles.

Grab a first look at the Sneaker Freaker x atmos x ASICS GEL-LYTE III “Alley Cats” below. Expect these to drop later this year via atmos and select stockists. Stay tuned to Modern Notoriety for updates.

Sneaker Freaker x atmos x ASICS GEL-LYTE III “Alley Cats”
Release Date: June 18, 2022 (Sneaker Freaker)
Release Date: June 25, 2022 (atmos)

Update (06/13/22): The Sneaker Freaker x atmos x ASICS GEL-LYTE III “Alley Cats” launches on June 18th at 8am AEST on the Sneaker Freaker Shop, which converts to Friday, June 17th at 5pm CDT. The atmos release is scheduled for June 25th, though there will be a special pop-up at the atmos propeller street store in Tokyo running from June 18-19. A global release at select retailers will follow, though a couple retailers have already released ahead of schedule.

A fun fact: the purple color comes from combining atmos blue with Sneaker Freaker red.

Original Story photos:

Additional photos via durex0s:

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.