Following the release of its “Inspired by Nature” 574, global retailer Sneakersnstuff (SNS) unveils its next New Balance collaboration, the SNS New Balance 991 ‘Made in UK’ pack.

The partnership between SNS and New Balance began in 2005, when SNS co-founders Erik Fagerlind and Peter Jansson visited the famous New Balance factory in Flimby, UK, to design their first New Balance collab, the SNS 577. As the story goes, time was limited during their trip, so the Erik and Peter designed that first collab in just ten minutes.

To relive the moment and celebrate 40 years of New Balance shoemaking in Flimby, SNS brings back the colorways of that first NB collab, though this time on the 991 silhouette. Just like the 2005 release, there are two colorways, one by Erik and one by Peter. Erik’s comes in yellow, blue, and white, a nod to the Swedish flag, while Peter’s comes in dark navy, white, and grey.

However, there was an issue with Erik’s 577 during production, with some slight differences between the original sample Erik designed and the version that made it to retail. The blue on the final release ended up being more of a mint color. SNS marketed this version as the “Secret Colourway” with a timer on their website counting down to its reveal. One of the campaign images for this 991 release has the shoes blurred out, likely indicating that a “Secret Colourway” of the 991 is also on the way.

For further storytelling, SNS has released a campaign video titled “Things to do in Flimby in 10 minutes.” As the title suggests, SNS highlights the to-dos in the coastal town, showcasing that “There‚Äôs more to Flimby than making sneakers.”

The SNS x New Balance 991 Made in UK pack will release exclusively at all SNS locations and on February 26th, available in both men’s and women’s sizes.

SNS x New Balance 991 MADE in UK
Color: Yellow/Blue-White-Grey
Style Code: M991EF
Release Date: February 26, 2022
Price: $260 USD

SNS x New Balance 991 MADE in UK
Color: Navy/White-Grey
Style Code: M991PJ
Release Date: February 26, 2022
Price: $260 USD

SNS x New Balance 577 (2005):

SNS x New Balance 577 Original Sample (2005):


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