Original Story (02/18/21): Following the reveal of the A Ma Maniére x Air Jordan 3, another Whitaker Group retailer, Social Status, reveals its own exclusive Nike release, a special colorway of the Nike Waffle One.

The Nike Waffle One is a brand new silhouette that gives a modern twist to Nike’s classic Waffle Racer, a model introduced back in 1977. The Social Status-exclusive colorway features a faded red dye look on its mesh upper, synthetic underlays, and laces, with light grey suede dressing the overlays on the mudguard, eyelets, and heel. Other features include a dark grey translucent heel counter and a black Swoosh. The midsole is coated in a bronzed yellow finish, adding a vintage aesthetic to the modern silhouette. The shoe comes wrapped in special tissue paper that features comic book-like graphics depicting Bill Bowerman creating the now-iconic waffle sole using a kitchen waffle iron.

Grab a first look at the Social Status-exclusive Nike Waffle One below as well as a few other colorways of the upcoming model. Stay tuned to Modern Notoriety for release details.

Social Status x Nike Waffle One ‘Whitaker Group Exclusive’
Style Code: DC4247-001
Release Date: February 26, 2021
Price: $120 USD

Update (02/19/21): The Social Status has announced the release of the Nike Waffle One Whitaker Group Exclusive.

Limited to only 500 pairs, all individually numbered, this release marks the global debut of this brand new silhouette in the iconic NIKE Waffle line, launching exclusively at Social Status on February 26th.⁠⁠

The story, concept and colorway for the Whitaker Group exclusive colorway of the Waffle One were shaped by designer Frank Cooker, drawing inspiration from Bill Bowerman and the original waffle maker used to make the one that started it all. A storyboard of this sneaker origin story reimagined and crafted by artist, designer and creative director PELNYC adorns the paper included in the box, adding modern context to a pivotal moment in sneaker history and making this drop a unique collector’s item.⁠⁠
This colorway features an aged, vintage midsole and sail underlay paired with a tonal heel clip and sublimated laces for a complete rust look and aesthetic. ⁠Enter the draw now on the Social Status website.


View this post on Instagram


A post shared by Social Status (@thesocialstatus)

First look:

Additional upcoming colorways:

Nike Waffle One “Active Fuchsia”
Color: Active Fuchsia/University Gold-Black
Style Code: DC2533-600
Release Date: 2021
Price: $100 USD

Nike Waffle One “Black”
Color: Summit White/White-Black-Orange
Style Code: DA7995-001
Release Date: 2021
Price: $100 USD

Nike Waffle One “Summit White”
Color: Summit White/Infinite Lilac-Light Bone
Style Code: DC2533-101
Release Date: 2021
Price: $100 USD


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.