Original Story (8/8/19): Danish menswear label Soulland has had a couple of collaborations with Nike SB in the past. The partnership continues with a third collab, a faux snakeskin-covered Blazer Mid that was revealed at Soulland’s SS20 fashion show in Frederiksburg, Denmark.

Details include a mini Swoosh in a cream color on the lateral side, an oversized chenille Swoosh on the heel, and red detailing on the tongue tag and outsole. Above the chenille Swoosh is a leather section with text spelling out “FRI” and “.day”

Stay tuned to Modern Notoriety for more details on the Soulland x Nike SB Blazer Mid “Snakeskin.” In the meantime, check out the photos below.

Update (11/01/19): Soulland has announced the release date of their third collab with Nike SB, dubbed “FRI.day 03.” It launches on November 22.

Update (11/14/19): Soulland has released more details on their third Nike SB collab. While FRI.day 01 focused on Copenhagen and FRI.day 02 on LA, FRI.day 03 will draw inspiration from Japanese skate and sneaker culture.

Soulland’s Silas Adler speaks on this release: “As a kid, I remember seeing a photography of my favorite pros sitting on a curb in Tokyo. They were not wearing skate shoes or any apparel from their sponsors at the time. They were wearing Nike sneakers in colorways that I had never seen before. Silver details, shiny colors and crazy materials. They were Air Jordans, Air Force 1s, Dunks and Blazers! That picture made me understand the connection between style, fashion and skateboarding! It really sparked my curiosity and opened my eyes for another world and new cultures not often portrayed in skateboard media. The picture shaped the kind of footwear I wanted and needed to be wearing when I was not skating. From there the hunt began! Skateboarding and the gravitation towards sneakers have, ever since then, defined my taste in shoes.”

As for where you can purchase these kicks, they will be available at Soulland’s store in Copenhagen, Mortar Tokyo, SNEAKRS app (EU), and select skate shops around Europe and Japan. No stateside release is expected.

First look photos:


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