Original Story (04/05/21): A new adidas release in celebration of 4/20 has appeared in the form of the Campus 80s “Towelie” inspired by the beloved South Park character. This follows the reveal of the “ZX 420” that also celebrates the unofficial stoner holiday.
The Campus 80s “Towelie” feature a purple terry cloth upper to mimic the look and feel of the fictional stoner towel. White is used on the heel, the three stripes, the midsole, and Towelies eyes on the tongue.
A special feature of the shoe is the UV-sensitive material used for Towelie’s eyes. When exposed to UV-radiation, the eyes become droopy and bloodshot, much like how Towelie’s eyes change when smoking weed. The insides of the tongues feature hidden stash pockets as well as a couple of memorable Towelie quotes: “Don’t Forget To Bring a Towel” and “I Have No Idea What’s Going On.” The shoe also comes with keychains of Towelie in both his high and sober states.
Though yet to be confirmed, expect a release of the South Park x adidas Campus 80s “Towelie” to land around April 20th via adidas.com and select retailers in celebration of the 4/20 holiday.
Update (04/12/21): adidas confirms the release of the “Towelie” Campus 80s, dropping on April 20th for a retail price of $100 USD. Catch the release on adidas.com (Confirmed app) and select retailers.
South Park x adidas Campus 80s “Towelie”
Color: Chalk Purple/Footwear White
Style Code: GZ9177
Release Date: April 20, 2021
Price: $100 USD
Additional photos via justjuice/IG: