There’s something special about a first-time partnership between two brands. This case is no exception. Basketball equipment brand Spalding and Miami-based fashion label UNKNWN are announcing their first collab.
The apparel collection exemplifies a capsule that celebrates athletes and their impact on and off court. Spalding’s heritage is highlighted on the design of the back of the white crewneck, featuring the brand’s logos over the years, dating back to 1876. Other pieces include a varsity wool jacket, jacquard joggers, hoodies and more dressed in an orange, forest green and white color palette.
“This collection was inspired by gameday looks and how athletes and sports have evolved over the years, especially with the help of a company like Spalding,” says Jaron Kanfer, CEO & Co-Founder of UNKNWN. “We’ve witnessed a shift across all leagues and levels for players to feel empowered, and even encouraged, to incorporate personal styling into how they look showing up to their games, off the court, and in the gym. Our goal was to create a collection that supports these moments.”
High school athletes Jada Williams and Dior Johnson, UCLA and Oregon commits, respectively, lead the campaign. The collection draws inspiration from basketball storytelling, hoping to encourage future athletes.
“Jada and Dior exemplify the style, passion, and dedication to excellence this collection is about,” say Matt Day, Head of Brand Communications for Spalding. “Through recent NIL changes, we were able to come full circle by working with the very athletes that inspired the pieces.”