Stadium Goods is set to launch STADIUM, a premium streetwear brand that features a modern twist on classic styles.

Made of quality cut and sewn fabrics, the brand is launching an 11-piece debut collection that includes hoodies, a rugby sweater, varsity jacket and tracksuit. Various textures and prints display throughout the capsule, including tie-dye, classic leather, fleece and more. Comfy loungewear, sports items and pieces for layering find themselves throughout the capsule, each featuring STADIUM branding.

The brand hopes to continue its long-term mission of serving as an intersection between luxury and streetwear. “STADIUM represents achievement and wisdom gained, not gifted. STADIUM signals you’ve arrived,” said Greig Bennett, Vice President of Brand Creative & Head Designer.

Stadium Good’ STADIUM will officially launches today, March 9th, with pieces ranging from $85 to $400. Find the collection at the Stadium Goods webstore and Farfetch, as well as the SG stores in New York and Chicago and select retailers.

Check out the full lookbook below.


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